WHAT IS EMAIL MARKETING?
What is email marketing? Basically the use of email to promote and advertise products and/or services. However, a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one branches of internet marketing, which includes online marketing via websites, social media, blogs, etc. Email Marketing is very similar to direct mail, except instead of sending mail through the postal service, messages are sent electronically via email.
People often think of email marketing as SPAM. In some sense, that is true. However, email marketing has evolved to where companies have to have permission to send emails to their client based via an opt-in program. SPAM is the worst type of email marketing.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers. Check out some of our awesome examples.
WHY TRY EMAIL MARKETING?
THE ANSWER IS SIMPLE!
Email Markting has been around for many years and it is still considered one of the best ways to market your businesses products and/or services. According to Campaign Monitor, "the reason is clear–for ten years in a row, email is the category generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth. Check out some of our awesome examples.
IN-DEPTH STRATEGY THAT WORKS!
We will colaborate with you to find out why you want to use the POWER of Email Marketing. What are you trying to promote, how can we make it visually appealing and how can we get the message accross to intice your audiene? Creating a strategy is always the best way to start the process.
After the strategy is complete, creating an organized plan of what you want to send out and how often you want to send out emails. This is where we will discuss our pricing plans. We will find something that will work best for what you are trying to acheive based on your strategy.
The list is a very important step. Everyone has a client list, however based on the new SPAM laws, we have to follow the proper procedure to email your client list on a regular basis. Your clients will have to opt-in (approve) to receive promotional emails from you. If you do not follow proper procedure, your domain can get blacklisted and cause a whole bunch of other issues. By using proper techniques, we will be emailing the customers that want to receive your promotional emails.
We will go through a bunch of different designs, yet we want to keep everything cohesive with your brand. That means using the same fonts, colours, accents and overall design layout that makes your business yours. When a client see's your email in their inbox, we want them to be able to distinguish who the email is from without them looking at the from tab. Of course, the first few emails may not be that distinguishable, but by the 10th email or so, we will guaranty that your email and brand will be distinguishable just by the design.
The design needs to have a call-to-action as well. Whether it is a donation or a sale on a product. We want to make sure the call-to-action is prominent and easy to understand. Without a properly executed call-to-action, the email will not be as effective as it could be.
BLAST OFF! The last thing to do is send the email off into your clients inboxes, to be explored and used to better your business.
We will analyze the data that we receive from the back-end and we can optimize future emails to become more successful.
Regardless of which company you choose to handle your Email Advertising, we always recommend getting feedback where it counts, from your client base. If you clients do not like something, let us work together to make sure they are happy with the emails in their inbox. As we all know, your clients are the bosses.