APRIL 2018

Signature Service has been our client since 2005. They are a temporary hiring agency that specializes in the food and event service industry. When we first started designing and printing their advertising and business materials they provided the logo. They used that very logo from 2005 - 2017. They came to us with the vision to update the logo with a new fresh look. Let's take a look at the design process.


The original design for Signature Service's logo was developed before we started working with the company. The design showed what the company did. The design being used for quite some time became a little bit dated and that is why they came to us for a redesign/re-brand.

We started the redesign with a couple of idea's. At first, they just wanted to freshen up the logo, keep the elements that told people viewing the logo what the company was all about. By the finished product, the design became a much more simplistic look.


The design process began and we came up with a bunch of different idea's that would fit the brand. One aspect that they wanted to keep were the colours. They liked the burgundy, black and the grey. We agreed and stuck with that colour scheme. Take a look at some of the designs that our team came up with. None of them winners, but it is nice to see the process that our team goes through to make a logo.

Please note: As you can see, we do our best to keep our customers happy. We went through over 10 different logo's until we finalized the design.

Click the image to enlarge



Signature Service decided to go with this logo. It is simple, yet very clean and eye catching. The colours used were in the colour scheme we originally discussed at the beginning of the project. The burgundy, grey and black all compliment one another to make a logo that will look great in print and online.

After all the mockup's that were created, they wanted to simplify the logo design because they felt that the other designs would not work for them either for signage or for online purposes. They felt that the simple design was the way to go.


appletree logoAppletree Creative
7370 Bramalea Road, Unit 30
Mississauga, ON  L5S 1N6